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How to Recognize a Great B2B Copywriter and Get Results

Your brand needs B2B content that truly connects with your readers and establishes you as an industry leader. But for this, you need a special kind of writer. There’s nothing more effective at driving...

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Do You Need a Content Writer or a Copywriter?

Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good...

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6 Common Copywriting Mistakes That Hurt Content Marketing

How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid Picture this. You’re writing a blog post, a social post or copy for a product page. You want it to...

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How to Hire and Work With a SaaS Copywriter

B2B SaaS copywriters are the Swiss Army knives of the software used in a service industry. They go beyond typing words on a screen to help shape the narrative and increase the efficacy of entire...

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How to Write a User Manual Your Users Will Love

User manuals play a crucial role in ensuring the success of any product or service. They serve as a bridge between the creators and the users. Without an instruction manual or a guide, a user may not...

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